Summary
You’ve got the next 30 days mapped, written, and scheduled, so posts go out on time even when the week gets busy and plans shift.
You reached out because you’ve got a push coming up and posting on the fly is starting to cost you. You’ll finish the month knowing what’s going out and when, and why each post is there. Once you approve the first calendar draft, we load the week-by-week schedule and you’re ready to roll.
We start by locking your content pillars and a posting rhythm your team can keep up with. Then we build the next 30 days around your promotions, stock drops, events, and staff availability, so the calendar matches your actual week. Each month ends with a short performance review and a reset for the next calendar.
Who you are working with
We’re Hickson Studio, a three-person team that does one thing all day: turning messy ideas, half-planned promos, and last-minute product news into a monthly content calendar you can follow. We built our process around the bottlenecks we kept seeing, like approvals happening too late and content living in someone’s head instead of a shared plan.
People pick us when they want a calendar that fits real trading weeks, not generic prompts. We write captions against what you’re actually selling, we plan around the days you can film, and we schedule posts into a queue so they don’t rely on someone remembering at 8:40pm. If a plan changes mid-month, we adjust the remaining calendar instead of pretending the original plan still makes sense.
The team
You’ll deal with the three of us directly, with clear handoffs and one shared calendar you can check any time.
Team
Maddie Pearson, Content calendar lead. Maddie leads the content calendar build, sets the pillars and rhythm, and turns your promos and priorities into a 30-day plan.
Tom Hackett, Scheduling and publishing. Tom handles scheduling and publishing, sets up the weekly queue, and keeps posts moving when timings change.
Alana Brooks, Copywriter. Alana writes the captions and builds the hashtag sets, so each post sounds like you and matches what’s happening that week.
Recent projects
Here’s the kind of monthly content calendar work we run when a team needs the month mapped before a deadline hits.
Portfolio
Retail launch month calendar. Built a 30-day calendar around a launch date, with a tighter posting rhythm in the final 10 days and simpler filler posts earlier in the month to keep filming manageable.
Event lead-up content plan. Planned Stories and Reels prompts around an event run, with reminders, behind-the-scenes slots, and last-call posts timed to ticket pushes and staff availability.
Seasonal promo calendar reset. Reset a month that had drifted into ad hoc posting by rebuilding the calendar around actual stock arrivals and promo dates, then scheduling a consistent weekly queue to keep it moving.
“Everything was planned early, and we finally posted consistently without scrambling.”
Owner-operator, running a small team through a seasonal push
Monthly content calendar
A 30-day plan mapped to your promotions, stock, events, and capacity, delivered as a calendar view you can follow week by week.
SCHEDULED PUBLISHING QUEUE
Each week, we load approved posts into your scheduler so they’re ready to publish without someone having to remember on the day.
CAPTIONS PER POST
Captions written for every planned post, sized for the platform and tied to what you’re selling or pushing that week.
Hashtag set per post
A saved hashtag set for each post, matched to the topic and format, ready to paste in when we schedule.
REELS AND STORIES PROMPT SHEET
A short-form prompt sheet with hooks, shot notes, and what to capture, so filming days stay focused and you don’t miss key clips.
MONTHLY REVIEW AND RESET
At month-end you get a short performance summary and a set of adjustments that roll straight into next month’s calendar build.
What it costs
Pick the tier based on how many posts you need mapped and queued each month. Each option covers one month, billed at the start of that month. Prices are per month.
Priced items
Next steps
If you’d like us to start, sign this proposal and we’ll send the first invoice and the monthly intake checklist the same day.
1. Sign to kick things off. 2. Pay the invoice within 7 days of the invoice date. 3. Send your monthly dates and promos so we can build the first calendar.
Signature
Fee summary
How much do you need from me each month?
We’ll ask for your key dates, promotions, stock notes, and any non-negotiables for the month. A 20 to 30 minute check-in plus a single approvals window is usually enough, as long as we get your updates in one place.
CAN YOU BUILD IT AROUND OUR ACTUAL PROMOTIONS AND STOCK DROPS?
Yes. The calendar is built around your real dates and what you can actually sell or show. If you share the promo plan and any expected stock changes up front, we’ll anchor the month to those and build supporting posts around them.
Do you schedule it, or am I still stuck posting it myself?
We schedule it. Tom sets up the weekly scheduling and publishing queue once posts are approved, so publishing doesn’t depend on someone remembering. You can still jump in for quick Stories or updates whenever you want.
WHAT HAPPENS IF WE MISS A WEEK OR PLANS CHANGE LAST MINUTE?
If a week gets missed, we don’t try to cram everything in later. We’ll re-slot the remaining posts so the rest of the month still makes sense, and we’ll update captions and prompts where the original plan no longer matches what’s happening.
Payment
We invoice at the start of each month of work. Each invoice is payable within 7 days of its date. If payment is late, we pause scheduling and publishing until the invoice is paid.
Your inputs. You’ll send key dates, promotions, stock notes, and non-negotiables in one place for the month. A 20 to 30 minute check-in plus one approvals window usually covers it when everything is together.
Approvals. We schedule once you approve the month’s posts and captions. If approvals arrive late, we’ll still build the calendar, but the scheduled publishing queue may shift, because we won’t guess on final wording or offers.
Changes. If plans change mid-month, we’ll re-slot remaining posts so the rest of the month still makes sense, and we’ll update captions and prompts where the original plan no longer matches what’s happening.
Missed weeks
If a week gets missed, we don’t cram posts in to “catch up.” We’ll adjust the remaining schedule and keep the month coherent, so your next posts still match current stock, staff, and timing.
Access. To schedule and publish, we’ll need access to your social accounts and any scheduling tools you already use. You keep ownership and admin control, and we’ll work inside the access you give us.
Who owns what. Once the month’s invoice is paid, you own the monthly content calendar, captions, hashtag sets, and prompt sheets we created for you. We can reuse general formatting and workflow templates across clients.
