Free Instagram Content Creator Template
An Instagram Content Creator proposal covers the 30-day content calendar, what gets delivered each month, pricing, approvals, and posting access terms.
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The posts still have to get planned, written, and approved, and the owner still wants to sound like themselves instead of generic agency filler. This Instagram Content Creator proposal answers that gap by spelling out a month of content, what the calendar includes, what gets handled in community management, and what needs to come from the client so the work turns into real posts.
The client reads the promise first, then the proof, then the deliverables. In brief and A bit about us cover the monthly rhythm, how info gets pulled quickly, and why approvals stop the calendar from stalling, then One recent job shows what “planned and handled” looks like in practice. The deliverables get specific in 30-day content calendar and Hashtag and location tag set, with captions written in a voice you’d say out loud, plus a shoot list and weekly reminders; the pages sit under Syne headings with Inter body text, with a strong rose accent held back by slate-blue so the calls to action stay legible.
- In brief States what the month of Instagram content includes and what the proposal covers, so the reader knows what’s being priced before they reach the totals.
- 30-day content calendar Defines the day-by-day plan, including reels and stories prompts and a caption bank, with an approval draft step before the final handover.
- Pricing Holds the priced item the client must choose, and you replace the template numbers with your own before sending.
- Payment Sets the billing timing, build schedule, what information has to come in for the intake, and how the approvals loop works.
- Posting access Explains how access gets provided for scheduled posting, what community management covers, and the pause and cancellation notice.
Once the prices are swapped in for Calendar + Community, the proposal goes out for acceptance and signature online, and the signed copy comes back with the fee summary attached so the scope, timing, and access rules stay tied to the same agreement.
We went from spending hours on every proposal to creating fully customized ones in under 5 minutes. That's not an exaggeration - we timed it.
What to include in an instagram content creator
| Part | What it covers |
|---|---|
In brief | Opens with the monthly outcome and names what the proposal covers, so the reader knows what’s included before they hit pricing. |
A bit about us | Explains the approach to planning, writing, and approvals, with the focus on a calendar that turns into posts instead of staying as a document. |
One recent job | Gives a worked example of planning around a real service rhythm, including what got written, what got captured, and how approval was handled. |
30-day content calendar | Defines the day-by-day calendar, the reel and story posting plan, and the caption bank, including how captions move from draft to final after sign-off. |
Hashtag and location tag set | Adds reusable tag groups, then covers the shoot list for phone content days and the weekly schedule and reminders that keep approvals and capture moving. |
Pricing | Contains the Calendar + Community priced item; you replace the template price with your own figure before sending. |
Optional extras | Lists add-ons as priced items for extra content or less back-and-forth, so the client can see what changes if they want more coverage. |
Get started | Carries the signature and fee summary, and explains the order after signing: intake first, then the planning call, then the calendar build. |
Payment | States upfront billing and due timing, the monthly build window, what needs to be provided for specials and key dates, and how the approvals loop is handled. |
Posting access | Covers access via Meta Business tools, what community management includes and excludes, the pause or cancellation notice, and content ownership once paid. |
Who it is for
Instagram content creators and social media management providers who price monthly content calendars and need the scope, approvals, and posting access terms in writing before the month starts.
The proposal in full
In brief
A month of Instagram content that sounds like you, is planned around what you’re actually selling, and is ready to post without a late-night caption scramble.
I’ll build a 30‑day content calendar that sounds like you, lines up with what you’re selling, and turns into real posts. You’ll end the month with captions ready, a clear posting plan, and a simple handover that makes it easy to keep going. This proposal covers the monthly calendar, how it runs, what you get, and what it costs.
Each month starts with a short planning call and a simple intake so I can pull the right info out of you fast. I map the month to your specials, events and the weeks that always get busy, then I write captions, build the posting plan for reels and stories, and run a tight approval loop so nothing sits unfinished.
A bit about us
I run Nobby’s Calendar, and I make content calendars for Instagram, Facebook and LinkedIn. I ended up here because I kept seeing good businesses post in bursts, then go quiet for weeks, not because they didn’t care, but because the thinking and the writing had nowhere to live except someone’s spare time.
People pick me when they want a calendar that turns into posts, not a nice-looking spreadsheet. I keep the month grounded in what you can actually shoot on a phone, I write in a voice you’d say out loud, and I build approvals into the process so the calendar doesn’t stall and die halfway through.
One recent job
This is what the monthly calendar looks like when the goal is to stay consistent without living on Instagram.
A busy cafe with a small crew and weekly specials that change fast. They had plenty to talk about, but posting depended on whoever had a spare moment. Most weeks started with good intentions, then Friday hit and nothing had been planned, so stories were rushed and captions were written on the fly.
I built the month around their service rhythm: quieter days for behind-the-scenes, peak days for product-led posts, and simple story prompts that a staff member could film in under a minute. I wrote captions in their tone, made a shoot list for one phone content session, and set an approval deadline that matched their ordering day.
They posted 4 times a week for the full month, used the caption bank for every scheduled post, and filmed the whole reel batch in one 90‑minute phone shoot.
“I was worried it’d sound like generic agency stuff. The captions sounded like me, and I wasn’t staring at a blank screen at night anymore.”
Business owner, a local service business
30-day content calendar
A day-by-day plan for posts, reels and stories. You get the finished calendar at month-end for the month ahead, ready to action without guessing what to post.
REEL AND STORY POSTING PLAN
A weekly structure for reels and stories, with prompts that fit what you can film on a phone. It’s built into the calendar so it stays part of the routine.
CAPTION BANK FOR SCHEDULED POSTS
Finished captions for every planned feed post, written in your voice. Captions land in the approval draft first, then in the final handover version once you’ve signed off.
Hashtag and location tag set
A curated set you can reuse, plus a short list of when to use which group. I update this when your offers change or a local event needs a different angle.
SHOOT LIST FOR PHONE CONTENT DAYS
A practical shot list that tells you what to film and what to photograph, in order, so you can get a month of assets in one short session.
WEEKLY SCHEDULE AND REMINDERS
A simple weekly posting schedule, plus reminders for approvals and content capture. It keeps the month moving without extra meetings or long message threads.
Pricing
Pick the level that matches how much you want done for you each month and how much you want posting handled.
Priced items
Optional extras
Add these if you want more content in the month, or you want less back-and-forth.
Priced items
Get started
If you want next month planned before it sneaks up on you, sign below and I’ll send the intake and book the first planning call.
1. Sign this proposal to lock in your first month. 2. Complete the monthly intake form I send through. 3. Jump on the planning call and I’ll start building your calendar.
Signature
Fee summary
Payment
Monthly work is billed upfront and is due within 7 days of invoice. I start the month’s calendar once payment is in, so the build time does not get squeezed at the end.
Monthly timing. I build a 30-day calendar for the next month. Planning happens in the last week of the current month, and I send the draft calendar within 5 business days of the intake.
What I need from you. Each month I need your specials, key dates, opening hour changes, and any offers you want pushed. If I do not have those by the intake date, I plan with what I have.
Approvals. Each month includes one approvals loop on captions and the schedule. If feedback comes back as a new direction after approval, I treat that as a change and quote the extra writing time.
Changes to scope. If the month needs more posts, more reels, or extra platforms beyond Instagram, Facebook and LinkedIn, I will price it before I do it. Nothing extra gets added quietly to the invoice.
Posting access
If you choose scheduled posting, you will provide account access using Meta Business tools. I do not ask for your personal login, and I will only use access for posting and community management.
Community management boundaries. Community management covers replies to comments and DMs in your brand voice during business hours. It does not cover sales negotiations, complaints that need management sign-off, or anything that needs refunds or legal responses.
Pauses and cancellations. You can pause or cancel with 14 days notice before the next billing date. If I have already started the next month’s calendar, I will hand over what is completed up to the notice date.
Ownership. Once paid, the calendar, captions, hashtag and location tag set, and shoot list are yours to use for your accounts. I can reuse non-identifying examples in my portfolio unless you ask me not to.
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Questions about this proposal template
What should a social media management proposal include?
A social media management proposal usually covers the monthly deliverables, the approval process, pricing, and boundaries around posting access and community management. This one also spells out timing, what information is needed for intake, and pause or cancellation notice.
What do you need from a client to build a 30-day content calendar?
A content calendar build needs the client’s specials, key dates, opening hour changes, and any offers they want pushed. When that information doesn’t arrive by the intake date, the calendar gets planned with whatever is available.
How do approvals work for captions and the posting schedule?
The proposal includes one approvals loop covering captions and the schedule. Captions land in an approval draft first, then move into the final handover version once sign-off happens.
Do you need account access to post on Instagram?
Scheduled posting requires account access provided through Meta Business tools, and the proposal says no personal login is requested. Access is limited to posting and community management when that option is chosen.
What does community management include and exclude?
Community management covers replies to comments and DMs in the brand voice during business hours. The scope excludes sales negotiations, complaints that need management sign-off, and anything involving refunds or legal responses.
Can a client pause or cancel monthly content calendar work?
Pauses or cancellations require 14 days notice before the next billing date. When work on the next month’s calendar has already started, the proposal says the completed work gets handed over up to the notice date.
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