The short version
When this is done, your listing and pages point at the same services, the same locations, and the same contact details, so Maps searches turn into phone calls you can track and bookings you can count.
You reached out because past “SEO” didn’t move the local pack, and you’re not sure your name, address, and phone details match across the web. Next, we’ll confirm access, pull the data, then send the fix list and priorities.
We start with what Google can actually use: the categories and services on your Google Business Profile, the searches people use locally, and the places your business details are repeated online. Then we line those up with the pages on your site, so each service has a page Google can match to a map listing.
About us
We’re a local SEO team based in Bologna, and we’ve built our workflow around one question: what changes the map results for a real business with a front door and a phone line. We spend most of our time inside Google Business Profile, local SERPs, and the citation sites that quietly shape trust.
Most people come to us after a general SEO package that produced charts but didn’t produce calls. We keep the work practical: we show you exactly what we’ll change on your Google Business Profile before we touch it, we flag any risky edits, and we focus on measurable signals like call logs, direction requests, and booked jobs.
Who you will work with
You’ll have a small group on your account, with a specialist for each moving part of local SEO.
Team
Matteo Rinaldi, Local SEO lead. Matteo leads the work plan, checks the local SERPs we’re chasing, and turns the findings into a fix order your team can actually follow.
Giulia Conti, Google Business Profile specialist. Giulia handles Google Business Profile edits, from categories to services, and keeps a change log so every update is reviewable.
Lorenzo Bianchi, Technical SEO specialist. Lorenzo checks your pages, internal links, and schema, then writes a fixes list your developer can implement without guessing.
Sara Galli, Citations and NAP analyst. Sara runs the citations and NAP sweep, groups mismatches by source, and maps the fastest path to consistent business details.
Selected work
Here are three recent local SEO engagements where the work was focused on Maps visibility, calls, and listings that matched the real business.
Portfolio
Service-area mapping build. We mapped services to neighbourhood intent, then rebuilt the page targets so each core service had one clear page and one clear local query set to support it.
GBP clean-up sprint. We audited categories, services, and attributes, then removed duplicates and corrected conflicting listing fields so Google stopped splitting signals across versions.
Citations and NAP repair. We pulled the main citation sources, grouped every mismatch by name, address, and phone field, then produced a clean-up plan that avoided breaking the listing that was already ranking.
“Calls went up, and we finally showed in Maps for our main services.”
Owner-manager, a customer-facing local business
How we work
We keep this work visible and reversible. Before we edit a listing, we show you the change and why it helps. If something looks risky, we park it and take the safer route so you keep the visibility you already have.
1. Access and snapshot Days 1-2 We confirm access to your Google Business Profile and the accounts we need for tracking. Then we take a baseline snapshot of your GBP fields, local pack positions for the agreed searches, and the calls and actions Google is already reporting. 2. Local SERP review Days 3-5 We pull a competitor snapshot for the searches that trigger map results in your area and services. You’ll get a gap list that shows what competitors have that you don’t, like page targets, categories, review themes, and local mentions. 3. Listing and citation work Week 2 We run a NAP discrepancy sweep and group issues by source and risk. In parallel, we complete the GBP category and service audit, then make the agreed edits with a record of each change and its date. 4. Site checks and handover Week 3 We check your landing pages for local intent fit, titles, internal links, and schema, then produce a fixes list you can hand to whoever edits the site. We finish with a handover call to walk through priorities, tracking, and what to watch next month.
Google Business Profile audit
A field-by-field review of your GBP, including categories, services, attributes, photos, and duplicates, with a change list you can approve before edits happen.
GBP CLEAN-UP AND EDITS
The agreed updates made inside your Google Business Profile, recorded in a simple change log so you can see what was changed and when.
LOCAL KEYWORD AND AREA MAP
A mapped list of the searches we’re targeting, grouped by service and service area, with notes on which ones trigger a map pack and which ones don’t.
Citation and NAP clean-up plan
A discrepancy list for your business name, address, and phone across key sources, grouped by where to edit, what to change, and what not to touch yet.
LOCAL COMPETITOR GAP LIST
A snapshot of the local SERPs for the agreed searches, showing the competitors that consistently appear and the on-page and listing signals they’re using.
ON-PAGE LOCAL FIXES LIST
A clear list of edits for titles, internal links, and schema, written so your developer can implement them without rewriting your whole site.
Pricing
Pick the tier that matches how much clean-up and site fixing you want us to handle in Week 2 and Week 3.
Priced items
Getting started
If you want us to start, sign below and we’ll send the booking invoice and the access checklist the same day.
1. Sign the proposal and confirm the billing contact for invoices. 2. Pay 30% to book your slot in our schedule. 3. Share access to GBP and analytics so we can take the baseline snapshot.
Signature
Fee summary
Payment
30% is due to book the work when you sign. The remaining 70% is due when we hand over the finished work. Invoices are payable within 14 days of the invoice date.
Access. We’ll ask for access to your Google Business Profile and your website platform in Week 1. If access is delayed, the timeline moves with it and we’ll re-book the work around our queue.
Approvals for edits. We’ll show you any proposed changes to your business name, address, phone, primary category, or service areas before we apply them. We won’t push high-risk edits live without a written OK.
What counts as done. This project is complete when we deliver the audit notes and lists promised, and the agreed GBP edits are applied. Map positions can move after that as Google reprocesses changes.
Changes to scope
If you want us to add locations, add extra services, or expand beyond what’s listed in this proposal, we’ll write the change down and price it before we start the extra work.
Your time and inputs. We’ll need one point of contact for questions during Week 1 and Week 2, plus any brand rules for your public business name and address. Most clients spend 60 to 90 minutes total.
Ownership and re-use. Once the final invoice is paid, you own the work we deliver, including the lists and plans. We can re-use our internal checklists and methods, but not your account data or notes.
Confidentiality. We’ll treat your logins, customer data, and business information as confidential, and we won’t share it outside our team. If we use examples internally, we’ll remove identifying details.
