I’ll do the work myself and I’ll base it on what your Search Console, GA4 and crawl data show, not on generic best practices. If you’ve accepted a proposal from me, this agreement and that accepted proposal describe the work and the working rhythm together. By going ahead, you’re agreeing to the terms below so we both know what to expect once access is in place and the first tasks start moving.
What I’ll do
Seo services covers the SEO work described in this agreement, plus the deliverables listed below. My focus is finding what is actually holding performance back, turning that into a short prioritised plan, and then either handing you clear implementation tickets or making changes in your CMS when you want me to.
To do the work, I’ll ask for access to Search Console and GA4, and I may also need your CMS and hosting when changes, log review, redirects or indexing checks require it. If access is delayed, timelines move with it because I can’t crawl, check logs, validate fixes or measure changes blind.
* SEO audit summary * Prioritised fix list * Keyword-to-page map * Internal linking plan * Content briefs and calendar * Monthly change log
Payment
Setup work is paid in two steps. I invoice 30% to start, and I invoice the remaining 70% when I hand over the audit and prioritised fix list. Ongoing seo services is billed as a retainer, invoiced at the start of each month.
Every invoice is payable within 7 days of its date. If an invoice goes overdue, I’ll pause work until it’s brought up to date, and I’ll confirm the new timeline with you in writing. I do this to avoid a situation where I keep making changes on your site while payment and scheduling are uncertain.
Changes and rounds
For the documents I hand over (like the fix list, keyword-to-page map, internal linking plan, and content briefs), I include two revision rounds. A revision round means you consolidate your feedback and send it to me in one go, and I update the same document based on that. Small clarifications by email along the way are fine. What I’m trying to avoid is open-ended back-and-forth that drags the work out for both of us.
If you want changes beyond the included rounds, or you ask for work outside seo services, I’ll price it and get your written approval before I do it.
Who owns what
Once your invoices are paid, you own the final documents I hand over for your site. That includes the audit summary, prioritised fix list, keyword-to-page map, internal linking plan, and content briefs and calendar. You can use them internally, share them with your developers or writers, and implement them at your pace.
I keep ownership of my working notes, checklists, templates and any reusable methods I’ve built over time. If I add anything to your CMS (like title updates, internal links, redirects or template notes), you own what ends up on your site, but I still keep my underlying process and tooling.
Portfolio use
Unless you ask me not to, I may show the finished work as part of my portfolio. In practice this is usually a short case study or a screenshot-level summary that explains what I found, what changed, and what improved. I’m careful about sensitive information. I don’t share log files, admin access details, or anything that would put your site at risk.
If you’d rather I don’t use your name or site at all, tell me in writing and I won’t. If you’re fine with me describing the work but want the brand anonymised, I can do that too as long as you say so in writing.
Results and reporting
I’ll do the work carefully, I’ll base decisions on the data, and I’ll tell you what I changed and why. I’ll measure progress against the Week 1 baseline in Search Console and GA4, supported by crawl results and index coverage. My monthly change log is there so neither of us has to guess what happened on the site.
I can’t promise specific rankings, traffic, leads or revenue. Search results move for reasons no one controls, including algorithm updates, competitors and changes on your own site. If rankings drop after changes, I’ll use the change log, crawl and Search Console signals to isolate the most likely cause and recommend the next steps.
Monthly retainer
If you’re on the retainer, seo services runs month to month and renews automatically each month. I invoice at the start of each month, and that invoice covers the work I schedule and deliver within that month. Because I’m a one-person practice, I plan my week around the clients who are active and paid up.
You can cancel by email before the next invoice is issued. If you cancel mid-month, that month is still billed because I’ve already reserved the time and I’ll ship the agreed work inside the month. If you want the work to stop at the end of a specific month, tell me before that next invoice goes out.
Things I’m not on the hook for
I’m careful with production changes, but SEO work can touch parts of your site that carry risk, like templates, navigation, redirects and indexing settings. I’ll ask you to approve changes that affect templates, navigation, or removals before they go live. If you or someone else deploys changes outside the agreed plan, that can affect results and can also break work I’ve done.
I’m not responsible for outages, lost sales, or knock-on losses caused by your hosting, third-party plugins, ad accounts, tracking scripts, or platform updates. If something breaks, I’ll help you diagnose it using the crawl and Search Console data, and I’ll tell you what I believe happened and what to do next.
Ending the work
Either of us can end seo services by emailing the other. For retainer work, the key timing point is the next invoice. If you cancel before the next invoice is issued, the retainer ends at the end of the current month’s work. If you cancel after an invoice is issued, that month remains in place and is billed, and I’ll complete what I scheduled for that month.
When the work ends, I’ll hand over any finished deliverables that haven’t already been sent, plus the latest monthly change log. You’ll pay for work completed up to the end date, based on the invoices already issued under the payment terms above.
Signature
