The short version
You’ll have a site Google can crawl and understand, a clear map of which pages target which searches, and month-by-month reporting that ties ranking and Search Console movement to specific changes on your site.
We’ll start by finding what is blocking crawling, indexation, and tracking, then we’ll line each key page up to a keyword that matches what it should win. You’ll see what moved, what we changed, and what we’re doing next each month.
We run the work from evidence first. We read Search Console and server logs to see what Googlebot is doing, clean up indexation and crawl paths, and then map keywords to the pages that should rank. After that we fix templates, headings, and internal links so the site supports the content you publish, not fights it.
About us
We’re a three-person SEO team, and you’ll work directly with the people doing the work. Haruka Nishida leads the strategy and the monthly plan, Kenta Moriyama handles crawl, indexation, and template fixes, and Mika Okamoto turns keyword research into content plans your team can publish without guessing.
Most clients come to us after a redesign, a platform change, or a drop they can see in Search Console. We don’t hide behind a tidy report. We show the exact pages we changed, the exact issues we fixed, and the before-and-after in Search Console and rankings, so you can tell what happened each month.
Who you will work with
You’ll see the same three names from kickoff through the monthly work, and you’ll know who to message when something needs a decision.
Team
Haruka Nishida, SEO lead. Haruka sets the keyword and page plan, keeps the work moving week to week, and writes the monthly notes so you can see what changed and why.
Kenta Moriyama, Technical SEO specialist. Kenta lives in crawls, logs, and templates. He fixes the things that stop Googlebot reaching pages, and he flags the developer work you need with clear, testable steps.
Mika Okamoto, Content SEO strategist. Mika turns research into publishable briefs. She maps topics to pages, plans internal links, and keeps the content focused on searches that can realistically win.
Selected work
Here are a few recent engagements that show the mix of technical fixes, page work, and content planning you’ll get on an SEO retainer.
Portfolio
Crawl and index cleanup. Search Console showed thousands of low-value URLs being crawled and indexed. We tightened indexation rules, fixed canonical signals, and cleaned internal links so Google spent its crawl budget on the pages that matter.
Template rewrite rollout. Key pages were sharing near-identical titles and H1s because the template was doing the work. We rewrote the rules once, rolled them across the site, and then checked the impact by page group in Search Console.
Keyword map and content plan. The site had content, but pages were competing with each other and missing obvious searches. We built a keyword-to-page map, set priorities, and shipped briefs the team could publish without rewriting the strategy each time.
“We finally knew what changed each month, and rankings followed.”
Marketing manager, a growing services company
How we work
We keep the work simple to follow. Each month starts with what the data says, then we make a short list of changes that can be implemented and verified, and we finish by checking what moved so next month isn’t a repeat of the same guesses.
1. Setup and baseline Week 1 We confirm Search Console access, analytics tracking, and how you want conversions counted. Then we pull a baseline of rankings, indexed pages, and top queries so you can see movement against a starting point, not against a feeling. 2. Technical fixes Weeks 1-2 Kenta reviews logs and crawl data to spot blocked paths, indexation leaks, and template issues that spread across hundreds of pages. You’ll get a short list of fixes, the exact URLs or templates affected, and a check we can run to confirm each fix landed. 3. Page and intent work Weeks 2-3 Haruka and Mika map priority queries to the pages that should rank, then we adjust titles, headings, internal links, and on-page structure to match search intent. If two pages are competing, we pick a winner and change the site so Google can tell which one it is. 4. Monthly cycle Monthly We start the month by reviewing what moved in Search Console and rankings. Then we implement the next batch of fixes and on-page updates, and we finish with a monthly update that lists what changed, where it changed, and what we’re doing next.
Setup audit findings
A written list of technical and tracking issues, grouped by impact, with the exact pages or templates affected. Delivered after setup so you can see what we’re fixing first.
TECHNICAL FIX TICKET LIST
A developer-ready list of fixes with steps and acceptance checks. Updated as we work through the backlog, so you can track what’s done and what is waiting on dev time.
KEYWORD-TO-PAGE MAP
A map of priority queries to the pages that should rank, including notes on intent and conflicts. Updated when priorities change or new sections are added.
On-page change log
A running log of title, heading, and internal link changes, with the page URLs. Updated throughout the month so you can point to exactly what was implemented.
CONTENT BRIEFS
Briefs your team can write from, including target query, headings, internal links to add, and what the page is competing against. Delivered each month based on the plan we agree.
MONTHLY SEO REPORT
A monthly summary that leads with ranking and Search Console movement, then lists the work completed and the next month’s plan. Delivered at the end of each month.
What it costs
The setup is a one-off cost for Week 1 through Week 3. After that, you pick the monthly level that matches how much we can implement and how much developer time you can give us. Prices are per month.
Priced items
Getting started
If you want us to start the SEO retainer, the fastest path is signing and getting us the access we need for setup week.
1. Sign this proposal to confirm the scope and start date. 2. We’ll send the setup invoice for 40% and request access. 3. We book the kickoff call and start the baseline and audit.
Signature
Fee summary
Payment
Setup is invoiced 40% to start and 60% when we hand it over. The SEO retainer is invoiced at the start of each month. Every invoice is payable within 7 days.
What counts as setup. Setup covers Week 1 through Week 3: baseline and audit findings, the initial technical fix ticket list, the first keyword-to-page map, and the first on-page change log. We hand these over in writing.
Access we need. Before we start, you’ll give us access to Google Search Console and analytics, plus CMS access or a staging link where we can review templates. If we can’t see data or pages, we can’t diagnose or verify fixes.
Developer time. Some fixes need developer time on your side. We’ll label each ticket as template, content, or configuration, and we’ll tell you the level of effort we expect. If developer time is limited, we’ll queue work by impact.
Changes to scope
If the site changes during the month, we’ll update the fix list and the plan. If the change adds work beyond the SEO retainer capacity, we’ll price the extra work in writing before we start it.
What we measure. We report on Search Console and rankings, then list what we implemented, where we implemented it, and what we’re doing next. SEO results move with indexing and competition, so we can’t promise a fixed ranking by a date.
Ownership. Once setup is paid in full, you own the setup audit findings, fix ticket list, keyword-to-page map, on-page change log, content briefs, and monthly reports we produce for your site. Your logins and data stay yours.
Cancellation. You can stop the SEO retainer with written notice before the next invoice date. If a month is already invoiced, we’ll deliver that month’s planned work up to the capacity of the retainer and close out with a report.
