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Templates / Proposal

Free SEO Proposal Template

An SEO proposal covers the outreach work, proof and reporting, pricing, who’s involved, and the terms for removals, changes, and cancellation.

Rincon Outreach - SEO Proposal template preview

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en

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Last updated:

September 2026

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Link building can look fine on a spreadsheet and still turn into a manual action later, so buyers want proof they can keep and a plan that doesn’t hide risk. The SEO proposal covers what outreach happens each month, what counts as a live placement, and what you’ll report back once links land, with pricing included.

The flow starts with The short version, then About us and Who you will work with so the client sees the working style before any numbers. A recent project shows what “normal-looking” placements mean in local SEO for home services, and the scope sections spell out the prospect list, outreach rounds with follow-ups, digital PR pitch angles, reclamation, and the monthly link report with evidence. The later pages answer the questions that usually stall approval, like “Are these real sites people in arizona actually read?”, plus what happens when a link gets removed within 60 days, how scope changes get handled mid-month, and the cancellation window.

  • The short version Summarises the monthly outreach campaign, the proof the client gets (URLs and screenshots), and what the pricing covers.
  • Niche Defines the local prospect list, the outreach rounds with follow-ups, and what counts as a live link placement.
  • Digital pr pitch Covers the PR angle, reclamation and broken-link outreach, and the month-end link report with evidence.
  • What it costs Holds the priced Growth line item, which you edit to match your own tier and rates before sending.
  • Getting started Collects acceptance and the fee summary, then outlines what the client sends over and when outreach begins.

Once the terms and pricing are right, you replace your own prices for the Growth item and send the proposal for acceptance and signature online. The signed copy locks the monthly plan and gives both sides a clear record of what outreach gets done, what proof gets delivered, and what happens when something changes.

We went from spending hours on every proposal to creating fully customized ones in under 5 minutes. That's not an exaggeration - we timed it.

Yazan & Mawaheb
Yazan & MawahebAgency Owners

What to include in an SEO proposal

PartWhat it covers

The short version

Explains what the monthly campaign produces, what proof gets shared, and what the client is paying for.

About us

States how placements get vetted and shown, including the prospect list up front and live URLs after publication.

Who you will work with

Names how the client will know who’s responsible for placements and questions month to month.

A recent project

Gives a concrete example of outreach for a home services brand expanding into nearby markets, including the risk constraints.

Niche

Details the prospect list, outreach rounds with follow-ups, and the live link placements that count as wins.

Digital pr pitch

Spells out the PR pitch work, reclamation and broken-link outreach, and the evidence-backed monthly link report.

What it costs

Carries priced items so you can set the numbers for the Growth plan before you send anything.

Getting started

Carries the signature and fee summary, then lists what the client provides and the order the first month runs in.

Are these real sites people in arizona actually read?

Answers how prospects get filtered, how the list is reviewed before outreach, and how anchor text choices get explained.

How many links per month can you actually land?

Explains how link volume ranges get set, what QA means, and how removals within 60 days get handled.

Who does what

Breaks down the roles on the outreach team, billing timing, what inputs the client provides, and when a link counts as earned.

Link removals

Covers reinstatement and replacement terms, scope-change expectations, cleanup and disavow handling, and cancellation notice.

Who it is for

SEO consultants and outreach agencies pricing monthly link building for home services brands, especially when local SEO growth needs verifiable placements.

The proposal in full

The short version

You’ll see new referring domains that make sense for a home services brand, spread across the markets you want to win next, with URLs and screenshots you can keep for your own records.

Most teams call us when rankings are fine in one pocket, but nearby markets keep winning the clicks. You’ll have steady, review-safe links you can show in a manual review, plus a monthly report that shows exactly where they live and why. This covers the monthly campaign, what you’ll get, and what it costs.

We build links the way an SEO lead would defend them. We start with a prospect list you can scan in one sitting, then we run outreach rounds with follow-ups, and we only count a win after QA: the page, the anchor, the target URL, and an index check. If we find old links that put you at risk, we’ll flag them and handle removals and disavows as part of cleanup.

About us

We’re a small outreach team that came out of in-house SEO, where every link had to survive a hard question from a boss or a client. We started doing link building and digital PR outreach because most “monthly link plans” stop at a spreadsheet. We wanted the work to end with published pages, clean anchors, and proof you can click.

People pick us when they want growth without the quiet risk. We don’t buy links, we don’t pad numbers with sites built for SEO, and we don’t hide placements until the invoice is paid. You’ll see the prospects before we contact them, you’ll see every live URL after it lands, and you’ll get a straight answer when something is a bad fit.

Who you will work with

You’ll work with the same four people month to month, and you’ll know who’s doing what when you have a question about a placement.

A recent project

This is the shape of the work when a home services brand needs links that look normal to customers and still move rankings.

A regional home services company with one strong service area and a second metro they wanted to expand into. They had a handful of rankings where they were established, but newer markets were getting outpaced by competitors with broader link profiles. They also had old “SEO package” links in the mix, so they wanted growth without adding risk to the domain.

We split the month between local and niche prospects, then pitched a mix of community angles, partner mentions, and service-area resources that a real site could publish without forcing it. Every placement went through QA for page quality, anchor choices, and target pages that matched intent, not just high-authority URLs.

In 30 days they secured 8 new referring domains, including 2 local media mentions, and removed or disavowed 19 older links that were clearly built for SEO instead of readers.

“We were worried we’d pay for “placements” on junk sites. The links we got were on real pages, and the report made it easy to verify every one.”

Marketing manager, a regional home services company

Niche

+ LOCAL PROSPECT LIST

A curated list of real sites we plan to contact, with notes on why each is a fit. You get this at the start of each month before outreach begins.

MONTHLY OUTREACH ROUNDS

A complete outreach run with follow-ups, using pitches matched to the site and the page we’re asking for. This runs throughout the month, not in a single burst.

LIVE LINK PLACEMENTS

Published links from outreach wins, including guest posts, resource placements, and partner mentions. Each link includes the live URL and the target page it points to.

Digital pr pitch

+ PLACEMENTS

A monthly PR angle built around what a local editor can actually publish, then pitched to relevant outlets. When it lands, you get the live URL and the mention context.

RECLAMATION AND BROKEN LINK OUTREACH

Outreach to turn unlinked mentions into links and to replace broken outbound links with your relevant page. These run alongside the main outreach, based on what we find that month.

MONTHLY LINK REPORT WITH EVIDENCE

A report you can verify: live URLs, anchor text, target pages, and index checks. You get it at month-end, with notes on what we’ll change next month based on replies.

What it costs

Pick the tier based on how many markets you need us to push at once and how aggressive you want the monthly link volume to be.

Priced items

Getting started

If you want us to start outreach this month, we’ll lock the plan, build the first prospect list, and get pitches out the door within the first working week.

1. Sign the proposal and choose your monthly plan. 2. Send over your target pages, service list, and any topics to avoid. 3. Approve the first prospect list, then we start outreach and follow-ups.

Signature

Fee summary

Are these real sites people in arizona actually read?

Yes, and we treat that as a filter, not a nice-to-have. You’ll see the prospect list before we contact anyone, and we’ll tell you why each site made the cut. If a site looks like a link farm, it doesn’t go on the list.

WHAT ANCHOR TEXT ARE YOU USING AND WHY?

We use anchors that fit the sentence on the page, because forced anchors are the fastest way to make a link look paid. You’ll see anchor text in the monthly report, and we’ll keep the mix heavy on brand, URLs, and natural phrasing.

How many links per month can you actually land?

It depends on your niche, your offers, and how many good prospects we can pitch without lowering the bar. We’ll give you a realistic monthly range after the first prospecting pass, and we only count links that pass QA and are live.

WHAT HAPPENS IF A LINK GETS REMOVED IN 60 DAYS?

We track removals during reporting. If a link drops within 60 days, we’ll re-open the thread with the site first. If it can’t be restored, we’ll replace it with another outreach win in a future round.

Who does what

You’ll work with five people: a strategist who sets targets and anchors, a prospector who builds the list, two outreach specialists who run follow-ups, and a QA lead who checks links and reports proof.

Payment. We bill monthly, due at the start of each month of outreach. Your first payment secures the team’s time for prospecting, outreach rounds, follow-ups, and placement QA during that month.

What we need from you. Before we start, we need your target services, service areas, and the pages you want links pointing to. If you have a do-not-contact list or brand rules, send them on day one.

Link acceptance. We only count a link as earned when it is live on a real site and we can send you the URL. We also note the linking page, target page, anchor text, and the date we verified it.

Anchor text and safety. We’ll propose an anchor plan each month and keep it varied and page-matched, not keyword-stuffed. If a site looks like a link farm or exists only to sell posts, we skip it.

Link removals

If a link we landed is removed within 60 days, we’ll attempt a reinstatement first. If it stays down, we replace it with a new placement in the next month at no extra fee.

Changes to scope. If you add new services, new locations, or new target pages mid-month, we’ll tell you what changes in outreach volume and expected links before we do the extra work. Nothing changes silently.

Cleanup and disavow. If we recommend removals or a disavow file, we’ll show the URLs and why they’re a risk before we submit anything. We can submit in your Search Console if you grant access, or hand it off.

Cancellation. You can cancel with 14 days’ notice before the next billing date. We’ll finish the current month’s outreach work already in progress and send the final report with URLs we verified.

Questions about this proposal template

What should an SEO proposal include for link building outreach?

An SEO proposal for outreach usually explains the monthly activities (prospecting, outreach rounds, follow-ups), what counts as a live placement, and what proof gets delivered. This one also covers digital PR pitches, reclamation and broken-link outreach, and a month-end link report with live URLs and evidence.

How do you prove links are real and not link farm placements?

The proposal commits to sharing a prospect list before outreach starts and to providing live URLs after placements land. The reporting section also calls out evidence like anchor text, target pages, and index checks.

What anchor text should a link building campaign use?

The proposal describes anchors that fit naturally in the sentence on the publishing page, rather than forced, paid-looking phrasing. The monthly report includes the anchor text used so the client can review the mix.

How many links per month should a link building campaign deliver?

The proposal avoids a fixed promise and ties the expected range to niche fit, offers, and the number of prospects that meet the quality bar. It also says links only count once they pass QA and are live.

What happens if a backlink gets removed after it goes live?

The proposal says removals get tracked during reporting, and a reinstatement gets attempted first. If the link stays down and the removal happens within 60 days, the placement gets replaced in a future round at no extra fee.

Can an SEO client cancel a monthly outreach retainer?

The terms section states cancellation can happen with 14 days’ notice before the next billing date. The current month finishes under the existing scope, and scope changes mid-month get discussed before extra work happens.

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