Free SEO Checklist Template
An SEO checklist covers the access and crawl checks, keyword mapping, on-page review, technical fixes, and content and link tasks that move a site from audit to handover.
Share template
Rankings dip, and suddenly everyone wants the same thing: proof of what changed, where it changed, and what got checked before anything went live. The SEO Checklist runs that work as a board with 18 cards, so each fix can stay tied to a page, a query, or a ticket instead of vanishing into a vague “monthly SEO” line item. Space Grotesk headings sit over Roboto body text, with stamped-ink red and slate blue calling out what’s next and what’s done.
The board moves in the order the work usually needs: Onboard and access comes first so access and measurement get locked down before the audit starts, then Crawl and index checks and Keyword mapping and intent keep the findings anchored to URLs and queries. On-page pass holds the page-level recommendations, Technical fixes and developer tasks keeps the build work from turning into guesswork, and Content, links and handover closes out with the gaps, outreach, and the report that explains what got changed and why... leaving less room for surprises when someone asks for the trail behind a ranking move.
- Onboard and access Collect the access details and confirm tracking and reporting, then assign those cards to the right owner.
- Crawl and index checks Work through the crawl, logs, and Search Console checks so indexability issues don’t get missed.
- On-page pass Capture title and meta recommendations, heading and structure notes, and the internal linking plan by page.
- Technical fixes and developer tasks Prioritise issues, write the tickets, and track verification on staging before anything ships.
- Content, links and handover Add briefs for content gaps, outreach targets, local citations, and the final handover report.
On the Plutio side, the checklist becomes a working project: add your own dates, assign the cards to whoever’s doing the work, and run the handover off what’s actually been checked and completed. The result is a single place to track progress through the audit, changes, and verification without losing the thread between findings and fixes.
We went from spending hours on every proposal to creating fully customized ones in under 5 minutes. That's not an exaggeration - we timed it.
What is on this board
6 columns carrying 18 cards. Adding it builds the whole thing as a project in your workspace, with every column and card in place.
| Column | What is in it |
|---|---|
Onboard and access | Cards for collecting site access and confirming measurement and reporting setup before the audit work starts.
|
Crawl and index checks | Cards for a full crawl, log and Search Console review, and checks for sitemap and robots.txt.
|
Keyword mapping and intent | Cards for gathering current rankings, mapping queries to URLs, and checking intent per keyword.
|
On-page pass | Cards for title and meta recommendations, headings and structure review, and an internal linking plan.
|
Technical fixes and developer tasks | Cards for prioritising technical issues, preparing developer tickets, and verifying fixes on staging.
|
Content, links and handover | Cards for content briefs, outreach list building, local citations and Google Business Profile setup, and the handover report.
|
What happens when you install it
- A project is created with its board, 6 columns and 18 cards already there.
- Nothing carries a due date, because a board holds the order the work runs in rather than a calendar. The dates go on once you know when the job starts.
- Every card opens as a task with its own description, assignee, dates, subtasks and files, and columns are renamed, reordered or deleted like any other.
Who it is for
SEO consultants, agencies, and in-house marketers who need a trackable way to run technical SEO work, local SEO clean-up, or link building tasks across a site.
More SEO services templates
See all 3 templates
Questions about this project template
What should an SEO checklist include?
An SEO checklist usually covers access and measurement setup, crawl and index checks, keyword mapping, on-page review, technical fixes, and content and link tasks. The checklist also needs a place to record what got verified so the work stays auditable.
How do you keep SEO work traceable to pages and queries?
Traceability comes from tying each task to a specific URL, query, or fix, then tracking the check and its status through to verification. A board format helps because each card can hold one discrete change rather than bundling work into a single update.
What are the first steps in a technical SEO checklist?
The first steps are getting access and confirming measurement and reporting setup, because the audit depends on reliable data. After that, crawl and index checks usually come next so obvious blockers show up early.
How do you map keywords to pages in an SEO process?
Keyword mapping starts with the existing ranking keywords, then assigns each query to the most relevant existing URL. An intent check per query helps confirm the page matches what the searcher is trying to do.
Do SEO checklists need developer tasks?
Many SEO checklists do, because technical issues often require code or template changes. A clear list of prioritised issues and tickets makes developer time easier to estimate and track.
What should go in an SEO handover report?
An SEO handover report should summarise what got checked, what changed, and where those changes were made. The report should also point to the remaining gaps and any follow-up work still needed.
Start free today
Your entire business, one login away
No credit card required. No contracts. Just the tools you need to run, grow, and automate your business with Super Work AI.
No credit card required
