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Templates / Proposal

Free Skincare Proposal Template

A skincare proposal covers the treatment plan, what a session involves, what it costs, how payment works, and the terms you’re agreeing to.

Skincare Proposal template preview

Language:

en

Last updated:

October 2026

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Skin can look fine in the mirror and still be one wrong acid away from peeling or breaking out right before a big date, so the client wants proof the plan is measured, not guessed. The skincare proposal keeps that conversation in writing, starting with What this covers and What a session looks like, then moving into What it costs and the steps for Getting started.

The proposal reads like a walkthrough: the client sees how you’ll consult and patch-check, what gets avoided if the barrier looks stressed, and how follow-ups get decided based on the days after, not the glow on the day. Olive accents and Space Grotesk headings keep the page steady and clinical, and the middle sections answer the questions clients ask when they’re nervous about reactions, including “Will I purge or break out after this?”.

  • What this covers Explains the measured approach, including consult, patch-checking, and how treatments and home care get chosen based on skin response.
  • What a session looks like Describes how the first visit runs and what needs pausing beforehand, so the client knows what to expect on the day.
  • What it costs Lists the priced item Calm skin facial plan; you replace the template price with your own before sending.
  • Getting started Spells out the first steps and includes the signature and fee summary so acceptance and payment expectations are clear.
  • Payment States advance payment and invoice timing, and sets the practical rules around booking prep, suitability, and patch checks.

Once the wording and prices are right, you send the proposal and the client accepts online, with Getting started holding the signature and fee summary. The template also includes Payment terms and a No shows and late arrival section, so the rules around advance payment, timing, and missed appointments sit in the same place as the plan.

We went from spending hours on every proposal to creating fully customized ones in under 5 minutes. That's not an exaggeration - we timed it.

Yazan & Mawaheb
Yazan & MawahebAgency Owners

What to include in a skincare proposal

PartWhat it covers

What this covers

Frames the plan around skin response, including consult and patch-checking, so the client knows what gets used, avoided, and why.

About us

Introduces the clinic and the approach to reactive skin, so the client knows who they’re trusting and how decisions get made when skin looks stressed.

Who you will work with

Clarifies who handles treatment and who handles coordination, so messages and follow-ups don’t bounce between people.

Team

Names the two roles and what each one does across consults, booking, reminders, and questions between visits.

What a session looks like

Explains what happens in the first visit, including consult and patch-checking, and notes what to pause before arriving.

What it costs

Holds the priced items so you can set your own pricing before sending.

Getting started

Carries the signature and fee summary, and states the order of sign-off, booking the first appointment, and paying in advance.

Will I purge or break out after this?

Answers the purge and breakout question, including how patch-checking and a controlled first session reduce risk, plus what to expect in the first 72 hours.

How many sessions do I actually need for this to shift?

Explains how session count gets decided over time, and covers working around rosacea, eczema, or reactive skin within comfort and skincare limits.

Payment

States advance payment, invoicing terms, and booking prep notes, including how the plan changes if skin is too reactive on the day.

No shows and late arrival

Defines what happens if an appointment is missed or shortened, and covers pack timing, homecare expectations, and limits on guaranteed results.

Who it is for

Skincare clinics and facialists who need a written treatment plan and pricing for clients with reactive skin or event timing on the line.

The proposal in full

What this covers

You’ll have a calm, timed plan for your skin, with treatments and home care chosen for how your skin reacts, not what’s trending, and you’ll know what we’re using and why before anything touches your face.

We’ll start with a consult and patch-check, then build sessions and home care around what your skin can handle. You’ll know what we’re using, what we’re avoiding, and what to do between visits. Next we’ll lock in your first appointment.

We take this in measured steps. We check what you’ve been using, look closely at your skin, and patch-test anything that could trigger heat, stinging, peeling, or a rash. Then we run the first facial at a level your skin can tolerate, record your response, and build a two-week reset you can stick to in real life.

About us

Heath Row Clinic is a two-person skincare practice focused on keeping reactive skin calm while still making visible progress. Eleri Vaughan is the skin therapist you’ll see in the treatment room. Rhys Maddox handles booking, reminders, and product questions between visits, so you’re not chasing answers when your skin is flaring.

People come to us when they don’t want to gamble on another strong facial or a new bottle that might set them off. We work from patch-safety and timing, then we adjust based on what your skin does in the days after. If your skin looks stressed, we step down and repair first, because pushing through usually backfires.

Who you will work with

You’ll deal with the same two people from booking to follow-up, so nothing gets lost between messages and appointments.

Team

Eleri Vaughan, Skin therapist. Eleri is your skin therapist. She does the consult, chooses what goes on your skin, and writes clear response notes so each session builds on the last.

Rhys Maddox, Client coordinator. Rhys is your client coordinator. He books sessions, sends your plan and reminders, and keeps product questions moving so you’re not waiting days for a reply.

“My skin stayed calm, and I knew exactly what we were doing.”

Bride-to-be, getting ready for a big event

What a session looks like

Sessions are in person. Your first visit includes a skin consult and a treatment on the same day unless we agree to patch-check first and treat on a second visit. Please arrive with no active acids or retinoids on your skin that day.

1. Consult and patch-check First visit We talk through what you’ve used recently, what set your skin off, and what your date is. Eleri checks hydration, sensitivity, congestion, and redness patterns, then patch-checks any actives or peel solutions we’re considering, so we’re not guessing. 2. First facial and notes First visit We keep the first facial controlled. Eleri chooses a gentle cleanse, barrier-safe exfoliation only if your skin tolerates it, and calming steps to reduce heat and reactivity. We record what we used, how your skin responded in the room, and what to watch for over the next 72 hours. 3. Two-week reset plan Next 2 weeks You follow a simple routine with clear stop and start dates. We focus on keeping your skin barrier steady and reducing triggers, rather than adding lots of new products at once. If anything stings, flushes, or bumps up, you tell us and we adjust. 4. Follow-up treatment Week 2 We review what happened after the first facial, then choose the next step. That might be a congestion-focused treatment, a barrier-repair facial, or a chemical peel where suitable. LED light therapy can be added when it supports calming and recovery.

What it costs

Most people start with the plan, then add a follow-up if their skin settles well in the first two weeks.

Priced items

Getting started

If you want to hold your date in mind and keep things calm, we can book your first session and start with the patch-check.

1. Sign and return this proposal. 2. Choose your first appointment time with Rhys. 3. Pay in advance to confirm your session or pack, then we begin.

Signature

Fee summary

Will I purge or break out after this?

It depends on what your skin can tolerate and what we use. We reduce the risk by patch-checking first, keeping the first session controlled, and avoiding stronger exfoliation when your barrier looks stressed. We’ll also tell you what to expect in the first 72 hours.

WHAT PRODUCTS DO I NEED TO STOP USING BEFORE I COME IN?

Usually we ask you to pause exfoliating acids, retinoids, and any new or “active” products a few days before your first visit. When you book, Rhys will ask what you’re using and give you a simple stop list with dates, so you’re not guessing.

How many sessions do I actually need for this to shift?

Most people need more than one session, because we’re working from how your skin responds over time, not just how it looks on the day. After your first visit and two-week reset, we’ll suggest a realistic number of follow-ups based on what changed.

CAN YOU WORK AROUND ROSACEA, ECZEMA, OR REACTIVE SKIN?

Yes, as long as we keep it within skincare and comfort. We work gently, patch-check products, and avoid known triggers when your skin is reactive. If anything looks outside what a facial should handle, we’ll say so and help you choose a safer next step.

Payment

Sessions are paid for in advance: a single session when it is booked, and a pack before its first session. We’ll send an invoice for your records, and every invoice is payable within 14 days of its date.

Booking and prep. When you book, Rhys will confirm your appointment time and send your stop list for exfoliating acids, retinoids, and any new active products. If anything changes in your routine before you come in, tell us so we can adjust safely.

Suitability and patch checks. We start with a consult and patch-check, then we choose products and strength based on what your skin tolerates. If your skin looks too reactive on the day, we’ll keep the treatment gentle or change the plan.

Cancellations. If you need to cancel or move an appointment, tell us as soon as you can so we can offer the slot to someone else. Our cancellation notice window is set by us, and late cancellations may have a fee.

No shows and late arrival

If you miss your appointment without notice, we may charge a no-show fee set by us. If you arrive late, we’ll use the remaining time and keep the treatment safe, which can mean skipping steps that need full timing.

Packs and plan timing. Pack sessions are used over a time period that we set when you book, so the spacing stays safe and useful for your skin. If you need to pause because of illness or a reaction, tell us and we’ll agree the next step.

Homecare and results. We’ll recommend a simple home routine to support the two-week reset, but you’re never required to buy products from us. Skin can be unpredictable, so we can’t guarantee a specific result or a purge-free experience.

Medical care. Our treatments are skincare and comfort, not medical care. If we see signs of infection, severe eczema, or anything that looks outside what a facial should handle, we’ll stop and suggest you speak with a pharmacist or clinician.

Questions about this proposal template

What should a skincare proposal include?

A skincare proposal usually includes what the plan covers, what a session looks like, the pricing, how to get started, and the payment and attendance terms. This template also includes client questions about purging, prep products to pause, and how many sessions to expect.

Can a facial plan reduce the risk of peeling or breakouts?

A facial plan can’t guarantee you won’t react, but the plan can lower risk by setting out patch-checking, controlled first-session choices, and what gets avoided when the barrier looks stressed. This template also spells out what to expect after the first session and when to step down.

Do clients need to stop acids or retinoids before a facial?

Many clinics ask clients to pause exfoliating acids, retinoids, and other new active products for a few days before the first visit. This template includes that prep guidance and frames it as a clear stop list tied to booking.

How many facial sessions does it take to see a change?

Skin usually needs more than one session because the plan depends on how it responds over time, not just the day-of result. This template explains a first visit, a short reset period, and then follow-ups based on what changed.

Can a facial plan work around rosacea or eczema?

A clinic can work gently around reactive skin by patch-checking and avoiding known triggers when skin is flaring. This template also makes room to say when something looks outside what a facial should handle and a safer next step is needed.

Should a skincare clinic take payment in advance?

Some clinics take advance payment for a single session at booking and for packs before the first session. This template states that approach and includes invoice timing and terms for no-shows and late arrival.

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