We will run the work as a project with clear decision points, documented rules, and files your team and suppliers can use without guesswork. If anything in the day-to-day delivery needs a decision from you, we will say so early and in writing so the schedule stays predictable.
Scope of work
We will design and deliver the brand identity system described in this agreement, covering the core identity, the supporting system, and the handover package your team will use across web, print, signage, packaging, and decks.
The deliverables for this project are listed directly under this section. Anything not on that list is outside scope. If you want to add items, we can, but we will price the addition and confirm the timing in writing before we start. Our standard schedule runs six weeks, and dates shift if key inputs or approvals arrive late, because we cannot finalise design decisions without them.
* Logo and core marks * Typography and colour system * Layout rules and grid * Stationery files * Application mockups * Brand guidelines document
Payment
To book the work, we invoice 25% of the total price when you sign the proposal. We start Week 1 once that invoice is paid and we have the inputs we ask for. We invoice the remaining 75% when the finished work is handed over.
Each invoice is payable within 14 days of its date. If an invoice goes past due, we pause work and pause handover until the account is up to date. This protects both sides: it keeps time from being spent on approvals and file prep while payment is still outstanding, and it keeps the project from drifting while we wait.
Revisions
We will agree the number of concept routes in the pricing tier you choose, and we will show you those routes before you pick one to develop. Once you choose a route, revisions are rounds of changes to that selected direction.
A revision round is one combined set of feedback from your team, given by a single decision maker. This is important in identity work because mixed feedback creates competing targets and slows the project. If you need more rounds than included, or you change the brief after we have started, we will quote the extra time and cost in writing and get your approval before we do the work.
Who owns what
Once the final invoice is paid, you own the final approved logo and identity assets we deliver as part of the brand identity system, and you can use them across your business, including with your suppliers and internal team.
We keep ownership of our working files, drafts, tools, and methods, including sketches, explorations, and build files that are part of how we work. We keep them so we can maintain version control and support future updates. Fonts, stock images, and any other third-party assets are licensed separately unless we confirm otherwise in writing. If a chosen font needs a paid licence, we will flag it before it goes into the final system.
Portfolio use
After launch, we may show the finished identity work as part of our portfolio. That can include mockups, selected guideline pages, and examples of the identity in use, so future clients can understand how the system works across real applications.
If you need the work kept private for a period, or you prefer we do not post it at all, tell us and we will follow that request as long as it is in writing. If there is a coordinated launch date, we will also wait until that date before sharing anything publicly.
Responsibility
We are responsible for delivering the brand identity system described in scope, with the files and guidance needed to use it as intended. We are not responsible for results that depend on how others produce or apply the work, such as printing, fabrication, signage installation, website development, or platform-specific rendering.
We will supply print-ready and digital files at handover. If a printer or sign maker asks for a different setup, we will adjust within reasonable limits during handover using their specs and templates. We are not responsible for supplier errors, production costs, or reprint costs caused by incorrect supplier settings or changes made outside the approved files.
Ending the project
Either side can end the project by giving notice in writing. We will agree the notice period with you in writing, based on what stage the work is at and what commitments are already in motion for the team.
If the project ends, you pay for the work completed up to the end date, including any approved extras already underway. If you have paid more than the value of work completed, we refund the difference. If you have paid less, we invoice the balance and hand over what is complete once it is paid. We will provide the latest approved deliverables and a clear status note on what is finished, what is pending, and what inputs would be needed to continue later.
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