In brief
You’ll be applying to a defined set of roles with a story that matches the postings, a resume and LinkedIn that back it up, and interview answers you’ve already practised out loud.
We’ll pin down a target that fits, build the story that supports it, then practise the conversations until they sound like you. You’ll finish with a direction you can act on and materials that match the roles you’re applying for. Next step: pick a start date and we’ll book the intake.
We start with your work history and the moments that have shaped your choices so far. Then we map a short list of target roles and a job list to pressure-test the fit. Once the target is clear, we rewrite your resume and LinkedIn to match it, and we drill interviews and offer conversations on recording.
A bit about us
We do career coaching for mid-career professionals who have enough experience to be valuable, but not a clean next title to reach for. Most of our clients come in after a reorg, a relocation, or a stretch where the market around them changes faster than their job has. Our work is built around making a choice, then building the proof for it.
We get chosen when someone wants direction that holds up under real job listings and real interviews. We do not leave you with a worksheet and a pep talk. We use a target role map, a job list, and recorded practice to keep decisions honest. When something is unclear, we tighten the target before we polish the wording.
Meet the team
You’ll work with a small team, and you’ll know who owns each part of the work and what they need from you.
Team
Erin Caldwell, Career coach. Erin is your career coach. She runs intake, helps you choose a target, and keeps weekly decisions moving with short check-ins.
Marcus Hale, Resume writer. Marcus is our resume writer. He turns your work history into an ATS-ready resume and runs the proof cycle with you until it reads cleanly.
Dana Whitaker, LinkedIn specialist. Dana handles LinkedIn. She rebuilds your profile around the same target and tests headlines and recruiter messages against real searches.
Jordan Pierce, Interview coach. Jordan runs interview prep. He records mock interviews, then debriefs what landed, what rambled, and what to tighten for next time.
“I stopped second-guessing my target, and interviews started feeling straightforward.”
Project manager, a healthcare services team
Your sessions
Sessions are 50 minutes on video, with shared notes and a short action list at the end. Bring your current resume, a rough work history, and two or three roles you have saved, even if you are not sure about them.
1. Intake deep dive First session Erin walks through your work history, the decisions you have made, and the work you want more of. We capture themes, constraints, and deal-breakers, then agree what “clear target” will mean for you by the end of the first phase. 2. Target and job list Next sessions We build a target role map and a job list, then use postings to test fit. You will bring 5 to 10 listings you would realistically apply to. We use them to decide what to keep, what to drop, and what story your materials need to support. 3. Practice and feedback Each session Jordan runs live practice on the conversations that block people most: introductions, “tell me about yourself,” and hard questions about changes. We record the mock, then review it together so you leave with specific edits to make before the next round. 4. Progress check Every 2 weeks We review what you applied to, what responses came back, and where the story is holding or breaking. If the target is too broad or too narrow, we adjust it before we do more polishing. If an offer appears mid-program, we shift a session to offer review and negotiation prep.
Pricing
Most people start with a single session, then move into a pack once the target role and job list are taking shape.
Priced items
Get started
If you want to move this forward, we can get the intake booked and start turning options into a plan.
1. Sign this proposal to reserve your first session. 2. Watch for your invoice for the first period, due within 7 days. 3. Complete the intake form and upload your current resume before session one.
HOW MANY SESSIONS DOES THIS USUALLY TAKE BEFORE I’M APPLYING WITH A CLEAR TARGET?
Most clients reach a clear target in 2 to 4 sessions, because we use real job listings to force decisions. If your background spans a few lanes, it can take longer. We will tell you what we are seeing by the end of session two.
ARE YOU GOING TO REWRITE MY RESUME, OR AM I DOING DRAFTS BETWEEN SESSIONS?
Marcus does the rewrite, using your work history and the target we agree on. You will still have homework. You will review, answer questions, and supply missing details so the resume reads like you and matches the roles.
Signature
Fee summary
What happens if I don’t know what roles I want yet?
That is a normal place to start. We will pull options out of your history, narrow them with constraints and deal-breakers, then test them against job postings. You do not need a perfect goal on day one. You do need to be willing to choose and revise.
CAN YOU HELP ME NEGOTIATE IF AN OFFER COMES IN MID-PROGRAM?
Yes. If an offer lands while we are working together, we can use a session for offer review, negotiation prep, and message drafting. We will look at the numbers, the role scope, and the risk points, then plan the next conversation.
Payment
Memberships and monthly work are invoiced at the start of each period, before the sessions happen. Every invoice is due within 7 days of the invoice date. We will confirm your session times once the invoice is in place.
Cancellations. If you need to reschedule, tell us as early as you can so we can offer the time to someone else. Our cancellation window and any late-cancel fee are set by us and shared when you book.
No shows. If you miss a session without notice, we treat it as a no-show. Any no-show fee, and whether the session is forfeited or can be rebooked, is set by us and shared when you book.
Using session packs. Session packs are used for career coaching work inside the scope we agreed, including target-role decisions, resume and LinkedIn review, and interview practice. Whether a pack expires, and how far out sessions can be scheduled, is set by us.
Between-session work
You will usually have short homework between sessions, like filling gaps in work history, choosing between target roles, or drafting bullets. We use that material in session so decisions move forward instead of resetting each week.
Resume and LinkedIn edits. Marcus writes the resume rewrite based on your history and the target roles we pick. Dana handles the LinkedIn overhaul. You will review drafts, answer questions, and supply missing details so the final version sounds like you.
Offer timing. If an offer lands while we are working together, we can use a scheduled session for offer review, negotiation prep, and message drafting. If timing is tight, we will offer the next available slot or an async review option if available.
What career coaching is not. Career coaching is practical support for decisions, materials, and conversations in a job search. It is not therapy, legal advice, or financial advice. We cannot promise a specific job outcome, interview rate, or salary result.
