Free Logo Design Proposal for Companies & Agencies Template
A Logo Design Proposal for Companies & Agencies covers the identity work, what you’ll receive at handover, the timeline, the price, and the sign-off.
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A brand gets approved, the files go out, and then the real test starts when a sales team builds a deck or someone updates a label. That’s where a Logo Design Proposal for Companies & Agencies helps, because the buyer’s trying to avoid a new look that falls apart the first time it gets used. The proposal already carries the wording for a rollout-minded scope, alongside who’s involved, examples of recent work, and a single Rollout Ready price.
The page order keeps the practical bits upfront, not just the visuals. Overview leads with what consistency means in real use, then Who you are working with and The team explain who makes decisions and who delivers files. The middle sections give context through Recent projects and the project examples, then the deliverables show up as audit notes, logo files, a visual identity system, a guidelines PDF, templates for rollout, and packaging mockups, with one line worth stealing: “a folder of mysteries.” The design holds that same engineered tone, with blue and green accents under Space Grotesk headings and Roboto body text.
- Overview Explains the rollout problem the work solves and names what gets covered, including timeline, deliverables, and cost.
- Recent projects Gives project examples that show how the identity holds up on packaging, screens, and sales materials.
- Pricing Includes a priced Rollout Ready line item, so you replace the amount with your own before sending.
- Next steps Carries the signature and fee summary, so the client can accept and you can move into scheduling and kickoff.
Once the prices are swapped in, the proposal goes out for acceptance and the client signs online, leaving a signed copy and a clear starting point for the rebranding work.
We went from spending hours on every proposal to creating fully customized ones in under 5 minutes. That's not an exaggeration - we timed it.
What to include in a logo design proposal for companies & agencies
| Part | What it covers |
|---|---|
Overview | Frames the proposal around a brand that has to survive real rollout, then describes what work gets covered and how it’s delivered. |
Who you are working with | Introduces the studio and explains the difference between a logo reveal and a system your team can keep consistent. |
The team | Names how the working relationship runs day to day, so the client knows who handles decisions, deadlines, and files. |
Recent projects | Positions the kind of rebranding work shown next, focused on product companies and multi-channel use. |
Tea range refresh | Describes a label-led identity fix, including layout rules and print-ready templates for new flavours. |
Hardware brand relaunch | Covers a logo and system refresh across web and sales materials, including templates the sales team can edit. |
Skincare packaging system | Shows a packaging-first identity system backed by guidelines and supplier handover notes, with a short client quote. |
Brand audit workshop notes | Explains what the audit produces and lists the core handover parts, including logo redesign files and the visual identity system. |
Brand guidelines pdf | Describes the PDF rules and examples, plus the template set and packaging mockups that prove the system works. |
Pricing | Holds a priced items table for Rollout Ready, so the client sees the cost in one place before signing. |
Next steps | Includes a fee summary and signature block, plus the immediate kickoff steps and the first buyer questions. |
How many routes do you show, and how do we choose? | Answers how concept directions get presented and how they’re tested against real applications before refinement. |
Who does what | Defines roles, payment split, and feedback expectations, including how revisions and decision-making work. |
Packaging files | Clarifies what packaging deliverables are included by tier, what the client provides, and how scope changes get approved. |
Who it is for
Brand identity designers, logo designers, and studios quoting rebranding work for product companies, agencies, and in-house marketing teams.
The proposal in full
Overview
You’ll have a brand that looks like one company everywhere it shows up, with files and rules your team can follow when they make a deck, update a label, or post online.
We’ll build a visual identity system your team can actually use, with clear rules and ready-to-edit templates. This proposal lays out the work, the timeline, what you get, and what it costs.
We start by pressure-testing what you have now, next to competitors and next to real use cases like packaging, sales decks, and LinkedIn. Then we redesign the core identity, build the system around it, and package it so your team can roll it out without guessing or rebuilding slides and labels from scratch.
Who you are working with
We’re Motława Studio, a small design team that works with product companies when the brand has outgrown its early, made-it-work phase. Most of our work starts the same way: a logo that was fine on a website header falls apart on packaging, in a distributor deck, or across a range of SKUs.
People pick us because we design for rollout, not for a reveal. We show concepts in real contexts early, we name the rules your team will need later, and we hand over files that open cleanly and stay consistent. If a system can’t survive a PowerPoint edit or a quick label change, we keep working.
The team
You’ll work with the same few people throughout, and you’ll always know who to talk to for decisions, deadlines, and files.
Recent projects
A few examples of the kind of rebrand work we do for product companies, where the brand has to work on packaging, screens, and in sales.
Tea range refresh
A growing product line had inconsistent labels and a logo that blurred at small sizes. We rebuilt the identity, tightened the label layout rules, and created print-ready templates for new flavours.
Hardware brand relaunch
A ten-year-old brand looked like three different companies across web, brochures, and trade stands. We redesigned the logo, unified typography and colour, and delivered templates the sales team could edit.
Skincare packaging system
The brand looked premium online but fell apart on boxes and bottles. We designed a packaging-first system, then backed it with guidelines that covered sizes, finishes, and supplier handover.
“We didn’t just get new visuals. We got rules and files our whole team could follow, and the brand finally looked consistent across packaging and sales materials.”
Founder, a product company expanding into new markets
Brand audit workshop notes
A written summary of what we learned, what needs to change, and the decisions we’ll use to judge design options. This becomes the project’s reference point.
LOGO REDESIGN FILES
Final logo in the formats teams actually use: editable source files, web-ready exports, and print-ready versions. We include lockups you’ll use day to day, not a folder of mysteries.
VISUAL IDENTITY SYSTEM
A working set of brand elements that fit together: typography, colour palette, layout rules, and examples shown in real use so your team can repeat them.
Brand guidelines pdf
A clear, practical PDF with do-this-not-that examples, spacing and sizing rules, and usage notes for common situations like decks, social posts, and packaging updates.
TEMPLATE SET FOR ROLLOUT
Editable templates for the things that usually break a brand first, like PowerPoint slides and simple social layouts, set up so your team can update content without redesigning.
PACKAGING REDESIGN MOCKUPS
A small set of packaging layouts that prove the system works on a box and label, delivered as print-ready files plus mockups your team can use for internal alignment.
Pricing
Choose a tier based on how much you need to roll out now. Each one includes the workshop, the logo redesign, and a guidelines PDF.
Priced items
Next steps
If the scope here matches what you need, the next step is a signature and a short scheduling call so we can lock dates and get the workshop booked.
1. Sign the proposal and choose your start date. 2. Send your current brand files and a list of key products. 3. Join the audit workshop and kick off the first round of findings.
CAN YOU WORK WITH WHAT WE ALREADY HAVE, OR IS IT A FULL REBUILD?
We can do either, and we decide it with evidence. The audit workshop shows what can be kept, what needs fixing, and what will keep failing in real use. If the core is solid, we rebuild around it. If it isn’t, we replace it.
WHAT EXACTLY DO WE GET AT HANDOVER, AND IN WHAT FORMATS?
You get an organised asset pack with editable source files, print-ready PDFs where needed, and web-ready exports. We also include a guidelines PDF and templates your team can edit. We name files clearly and include a simple index so people can find the right version.
Signature
Fee summary
How many routes do you show, and how do we choose?
We show three clear directions, each tied back to what we learned in the workshop. We choose by testing them against real situations like packaging, web headers, and trade stand distance, then we refine one route into the final system.
WILL THIS COVER PACKAGING, WEB, AND TRADE SHOW MATERIALS?
Yes, the system is built to hold across those uses. We prove it during the project by placing the identity into packaging mockups, a small set of web examples, and trade show-style layouts. If something breaks, we adjust the rules before handover.
Who does what
Your project is run by our lead designer and brand strategist. A second designer supports packaging mockups and templates. You have one point of contact for day-to-day questions and approvals.
Payment. We take 50% to book the project and start the workshop. The remaining 50% is due before we release final files and the brand guidelines PDF. Invoices are payable within 7 days.
Timeline and feedback. We’ll give you a written timeline after booking. The work moves on scheduled feedback dates, so we need one decision-maker and consolidated notes within 2 business days of each review.
Routes and revisions. We show two logo routes after the audit and sketching phase. You choose one direction to develop. Each stage includes up to two revision rounds, based on your written feedback, before we move forward.
What you get at handover. At handover you get: logo files (AI, PDF, SVG, PNG); colour values (Pantone/CMYK/RGB/HEX); typography specs; brand guidelines PDF; template set for rollout; packaged files organised for your team.
Packaging files
Packaging redesign mockups are included in every tier that lists them. Print-ready packaging files are included only where the tier states it, and we prepare them from the final dielines you provide.
Changes to scope. If you decide to add items like extra packaging lines or extra templates, we’ll price it before we start. We don’t begin out-of-scope work until you approve the added cost in writing.
What we need from you. Before the workshop we’ll ask for your current logo files, packaging files, and a list of key competitors. We also need access to any brand assets your team uses day to day.
Ownership. Once the final invoice is paid, you own the final logo, visual identity system, guidelines, templates, and packaging files we create for you. We keep the working files and can share them by request.
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Questions about this proposal template
What should a logo design proposal include for a company or agency?
A logo design proposal usually covers the scope, deliverables, timeline, pricing, and what happens at sign-off. This one also speaks directly to rollout, like decks, labels, and social posts, so the client knows the work won’t stop at the logo.
Can a logo design proposal cover rebranding and not just a logo?
A logo can be one deliverable inside rebranding. This proposal includes a visual identity system, guidelines, and rollout templates, so the scope reads like brand identity design rather than a single-file handover.
Do you need a signature on a logo design proposal?
A signature gives both sides a clear acceptance point for scope and pricing. This template includes a signature section under Next steps, so the client can accept online.
How many logo concepts should a proposal promise?
The number varies, but the proposal should say how concepts get presented and how a direction gets chosen. This template includes a section that explains routes and selection based on real-use testing like packaging and web headers.
What deliverables should you list for visual identity systems?
A visual identity system usually lists logo files in usable formats, typography and colour rules, layout guidance, and examples that show the system in use. This proposal also mentions guidelines and editable templates meant for rollout.
How do you handle scope changes in a rebranding proposal?
A proposal should say what happens when new items get added after sign-off, and how costs get approved. This template states that extra items get priced before work starts and only begin after written approval.
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