Overview
Your team runs the same discovery, updates the CRM the same way, and leaves each deal touch with a next step you can inspect and forecast.
Most teams call us when the number for next quarter just got louder, but the pipeline is starting to drift and reps are not running deals the same way. You’ll end up with tighter stage hygiene, cleaner next steps, and coaching that shows up on tomorrow’s calls. If you’d like to move forward, we’ll start by reviewing your pipeline and a set of recent call recordings.
We work inside your current reality: your call recordings, your CRM, and the deals you are trying to move this month. We tighten the stage definitions, build one scoring method for discovery and next steps, and then coach reps and the manager weekly so the same standard shows up in calls, notes, and forecasts.
About us
We’re a sales coaching practice built around what a manager can actually inspect: calls, deal notes, stages, and next steps. We started in the part of the job most training avoids, sitting in on real conversations and then fixing what broke in the CRM right after. That loop, call to pipeline to forecast, is still how we run every engagement.
Teams pick us when they want training tied to a single operating standard, not a workshop that fades by Tuesday. We listen to your calls, score them against a shared sheet, and coach to the exact moments where deals go soft. We also do the unglamorous work of making stages and required fields match how your team sells, so forecasts stop depending on hope.
Who you will work with
You’ll work with coaches who stay close to calls, pipeline hygiene, and the manager cadence that makes it stick.
Team
Elena Gualandi, Sales coach. Elena leads sales training delivery and keeps sessions anchored to live deals, so each rep leaves with a next call plan they can run.
Matteo Rinaldi, Pipeline and CRM lead. Matteo owns pipeline and CRM work, tightening stage definitions and fields so reps know what “done” looks like after every touch.
Giulia Venturi, Call review coach. Giulia runs call review and scoring, pulling patterns from recordings and coaching the exact minutes where discovery and qualification slip.
Lorenzo Fabbri, Sales manager coach. Lorenzo coaches the sales manager on 1:1s, deal reviews, and forecast discipline, so the team gets the same message all week.
Selected work
A few recent sales training engagements that show the kinds of call and pipeline changes we help managers lock in.
Portfolio
Pipeline reset for SDR team. Rebuilt stage definitions and required fields, then coached weekly on outbound messaging and next-step setting. The manager got a repeatable deal review agenda that caught slipped follow-ups before they aged out.
Discovery coaching for AE pod. Used call recordings to tighten qualification and objection handling on active opportunities. Reps practiced the same question path, then applied it in live deal reviews with concrete next steps logged in the CRM.
Manager forecasting cadence reset. Reset 1:1s and forecast meetings around evidence in the pipeline: last touch, next step, and mutual plan. Built a weekly rhythm where every commit had a dated next action and a named owner.
“Our reps changed what they did on calls within two weeks.”
Sales manager, a small B2B team
How this works week to week
Most weeks include one working session with reps and one working session with the manager. Between sessions, we review a set of call recordings and pipeline changes, then bring the patterns back into coaching so the same standard shows up in deals, notes, and forecasts.
1. Baseline review Week one We review your current stages and definitions, pull a snapshot of pipeline hygiene, and listen to a set of recent call recordings. You’ll see where reps are improvising, where the CRM is forcing bad behaviour, and which moments in discovery are creating weak next steps. 2. Call scoring and coaching Every week We score selected recordings with a shared scorecard and coach on the specific minutes that change outcomes: opening, discovery depth, qualification, and how the next step is set. You’ll see the same coaching points tracked across weeks, so improvement is visible, not guessed. 3. Live deal review Every week We review active opportunities and plan next steps with the rep and manager in the room. Each deal leaves the session with a clear next action, a date, and the updated stage, so the CRM reflects what is actually happening, not what someone hopes happens. 4. Manager cadence reset Every week We coach the manager on 1:1 structure and forecast discipline, then apply it immediately to the pipeline. You’ll use a consistent set of checks for each deal, and you’ll know what evidence must exist in the CRM before a deal can be called commit.
What it costs
Choose a tier based on how many reps you want coached each week and how much CRM and stage clean-up you need in the first month. Prices are per month.
Priced items
Getting started
If you’re ready to start sales training, we’ll get the first week on the calendar and pull what we need from your CRM and recordings.
1. Sign the proposal on this page. 2. Book the first working sessions for reps and the sales manager. 3. Share CRM access and a starter set of call recordings so we can begin the baseline review.
Signature
Fee summary
Payment
We invoice at the start of each month of sales training. Each invoice is payable within 7 days of its date. There is no payment due up front beyond the first month’s invoice.
Scheduling. We agree session days and times in advance, then keep them fixed week to week. If you need to move a session, send new times and we will confirm what we can fit in that week.
What we need weekly. Each week we need access to the agreed call recordings, the current CRM view for the team, and a list of the live deals to review. If those arrive late, the session shifts to planning.
Access to tools. You give us access to your CRM and call recording system for the duration of sales training, with permissions limited to what we need for review, scorecards, and pipeline updates you approve.
Changes to scope
If you add reps, add another team, or change the weekly cadence, we will confirm the new scope in writing and adjust the next invoice. We do not change fees mid-month without agreement.
Ownership of materials. Your CRM, call recordings, and deal notes stay yours. The scorecards, call feedback notes, and process documents we create for your team become yours once the relevant invoice is paid.
Confidentiality. We treat your CRM data, call recordings, pricing, and customer information as confidential. We will only share it inside our coaching team and only for the work covered by this agreement.
Cancellation and pause. If you need to pause or stop, tell us before the next invoice is issued and we will not bill the next month. Work already scheduled and delivered in the current month remains billable.
