What this covers
You end up with a repeatable catalogue look across every SKU, with colour and finish that match what customers receive, delivered in file sizes your listings and your designer can use immediately.
We’ll plan the shot list, lock references, run a test set for your approval, then shoot and retouch to the agreed look. You’ll get a consistent image pack you can publish without a reshoot. If you’d like to move ahead, we’ll start with the shot list and your reference set.
We run product photography like a launch: we agree the shot list and references first, we show you a test set before we commit to the full run, and we keep colour and finish consistent with calibrated viewing and written notes. That way the main shoot day is production, not guessing.
A bit about us
We’re Fitzroy Photo Studio, a Singapore product-only studio built for brands that need a full image pack on a deadline. Amelia Fitzroy leads the camera and lighting, and we run the work through one studio team so the look stays consistent from the first test frame to the final export.
Most reshoots happen for two reasons: the shot list changes midstream, or colour and finish were never signed off at the start. We prevent both with a reference lock, a test set you approve, and colour notes our retoucher follows frame by frame, especially on labels, metals, and glossy packaging.
Meet the team
You’ll have one point of contact for scheduling, and the same core crew from intake through final colour.
Team
Amelia Fitzroy, Lead photographer. Lead photographer. She builds the lighting to match your reference, then keeps it locked so each SKU drops into the same look.
Marcus Lim, Studio manager. Studio manager. He runs bookings, studio prep, and the shoot day flow so products, props, and files stay tracked and on time.
Yeo Jia Wen, Producer. Producer. She owns the shot list, intake checklist, and approvals, and keeps questions tight so you can sign off fast.
Nur Aisyah Rahman, Retoucher and colour lead. Retoucher and colour lead. She matches label colour, skin-care whites, and metal finishes to the approved test set before final exports.
Recent work
Here are three recent shoots that show how we keep catalogue sets consistent while still matching each brand’s finish and tone.
Portfolio
Skincare white-sweep pack. Shot a 28-SKU range with matched label colour and consistent specular highlights across pump bottles and tubes. Delivered PDP-ready files plus a marketplace crop set so the listings could go live as one batch.
FMCG multipack refresh. Re-shot a mixed carton lineup where older images didn’t match new packaging. We rebuilt the lighting to hold foil and matte areas together, then delivered a unified set for three sales channels.
Jewellery macro set. Photographed 14 pieces with macro detail while keeping stone colour consistent. We used fixed camera height and repeatable light positions so new arrivals can be added later without the set drifting.
“Colours matched our packaging, and the files dropped straight into our listings.”
Brand manager, a multi-SKU skincare importer
Deliverables
* New SKU launch pack. A 36-SKU personal care range needed a single catalogue look across Shopee, Lazada, and Shopify. Their older images had warm whites, shifting label blues, and reflections that made the bottles look different from SKU to SKU. * What we changed. We locked a reference frame for white balance, label colour, and highlight shape, then shot a 6-image test set across different bottle materials for approval. After sign-off, we ran the full shoot with the lighting and camera position fixed. * What it delivered. The client published 36 SKUs in one upload window. The set held consistent whites across the range, and the retouching time dropped from about 25 minutes per image to 14 minutes per image because the source frames matched.
Pricing
Choose based on how many SKUs you need shot and how tight the finishes are to match. These tiers price the same workflow, scaled by volume.
Priced items
Get started
You’ll receive a complete image pack organised by SKU, with versions sized for listings, ads, and design.
1. Retouched images per the approved test set: consistent colour, clean labels, controlled reflections. 2. High-resolution masters (suitable for web and design uses) delivered per SKU and angle. 3. Web-ready exports sized for Shopify product pages and fast loading, named to match your SKU list exactly.
Signature
Fee summary
Shot list and reference lock
We start by confirming your SKUs, angles, and usage. You send your existing best-performing images or references, plus any brand colour notes. We return a shot list for sign-off so nothing is guessed mid-shoot.
PRODUCT INTAKE AND PREP CHECK
When products arrive, we log quantities, check labels for scuffs, clean where safe, and flag anything that will show on camera. If something needs a fresh unit, we tell you before the set is built.
Test set and lighting approval
We build one lighting setup and shoot a small test set that includes your trickiest finishes, usually 4 to 8 images. You approve colour direction, highlights, shadows, and framing before we move into the full run.
MAIN SHOOT DAY, RETOUCHING, AND DELIVERY
The main shoot runs to the approved set, then retouching follows the same notes. First proofs usually go out within 2 business days after the shoot, and finals follow after your selects and any notes are confirmed.
Booking and payment
To book the work, we invoice 30% when this proposal is signed. The remaining 70% is invoiced when we hand over final files. Each invoice is payable within 14 days of its date.
What we need from you. Before we lock the shot list, we need your SKU list, angle requirements, usage, and reference images or brand colour notes. Delays in these inputs move the schedule by the same amount.
Product drop off and condition. You’re responsible for delivering products to us and for providing shoot-ready units. We’ll log quantities, check for scuffs and label damage, and flag issues that will show on camera before the main run.
Approvals and sign off. We start the full run after you approve the test set for colour direction, highlights, shadows, and framing. Changes after that point count as a change to the approved set and are handled as a variation.
Variations
If SKUs, angles, or the agreed look changes after the shot list is signed off, we’ll confirm the impact on time and cost before we proceed. We don’t continue on guesses that create reshoots.
Retouching notes. Retouching follows the approved test set and your written notes. If you need a different finish level partway through, we’ll pause, show an updated sample, and wait for sign-off before applying it across the set.
File delivery. We deliver proofs first, then finals after your selects and notes are confirmed. Final files are released after the 70% balance invoice is issued, so delivery and payment stay in step.
Ownership and usage. Once paid in full, you own the final delivered images for your product marketing. We keep the raw captures and working files as our production archive, and we don’t release them as deliverables.
